Your enthusiastic response to the clip I understand. It’s a great video. You, as a graphic designer, must appreciate the art, the style, the campaign technique. I certainly do. The professional access to our emotions is the core business of Invisible Children (IC): moving people through story telling. I remember when I first encountered the organization two years ago during research about the DRC I admired the photos of sunkissed Californian kids with big smiles and cool T-shirts: This is sexy activism. This is cool.
Evidently, IC is the darling of the social media scene and interestingly enough also of the NGO world that enviously embraces the spotlight on the burning topic of child soldiers hoping to pick up some crumbs of the glamour cake as an interview with a representative from Human Rights Watch on Al-Jazzera proved. Also not surprising is that the blogosphere went viral and thrashed out criticism.
KONY 2012 exemplifies everything what is right and what is wrong with 2012.